A back-end redesign, which allows you to enhance the functionality of a website without changing its look. A complete website overhaul, which may involve the migration to a new CMS, incorporation of new modules and extensions, and UI redesign.

If you feel it’s time to optimize your online store for mobile devices, does it mean you’re redesigning it? If you hire developers to customize a default WordPress theme you’ve been using for years, is that also considered a redesign? What if you’re migrating from WordPress to Drupal?

Clearly, there’s more to website redesign than new colors, buttons, menus and forms. However, companies that initiate the website redesign process usually have similar goals – increased online presence, better user experience or higher conversion. Here are some tips that will help you achieve those goals no matter what “redesign” means for you.