A portfolio website is an essential tool to getting more business and building your professional brand. In today’s digital world, a portfolio is arguably more important than a resume, no matter what industry you work in. Whether you are a freelance journalist, a recent college grad looking for a job, or even an accountant, when people Google your name, your portfolio will provide the most powerful and comprehensive perspective on you.

A portfolio is particularly relevant if you work in design, both if you are an independent web designer or part of an agency. The purpose of an online portfolio is to give a prospective client, like an art director, a sense of who you are, what you can do and whether you are the person they should hire to execute their project.